Former Big Brother Naija housemate and reality TV star Natacha Akide, popularly known as Tacha, has advised the organisers of the reality show to take a break, rethink their strategy and introduce fresh ideas to keep viewers interested.
Tacha made the recommendation during an appearance on Arise 360, where she discussed how social media has changed the entertainment industry and created new competition for television programmes.
According to the reality star, the format that helped BBNaija gain widespread popularity in its earlier seasons may no longer be enough to hold the attention of today’s audience.
Tacha Says Social Media Is Changing Entertainment
Tacha argued that social media has become a major source of entertainment for Nigerians, with viral conversations and celebrity controversies increasingly competing with reali
