Nollywood actress and filmmaker Funke Akindele has revealed that an influencer turned down her offer to promote her blockbuster movie, Everybody Loves Jenifa, despite being offered payment for the publicity.
Akindele made the revelation while discussing the promotional campaign for the movie, which attracted considerable attention and generated widespread conversations across social media.
According to the filmmaker, she approached the influencer with a paid promotional offer as part of efforts to expand the film’s visibility and reach a wider audience. However, the influencer reportedly declined the proposal.
The revelation has generated discussions about the dynamics of influencer marketing, celebrity relationships and the business of promoting entertainment projects in Nigeria.
Akindele has built a reputation for deploying extensive promotional strategies for her film productions, often using social media campaigns, public appearances and collaborations to connect with audiences.
Everybody Loves Jenifa, which features the return of her popular Jenifa character, enjoyed significant attention from movie lovers and further demonstrated her influence in Nigeria’s film industry.
The actress and filmmaker has continued to establish herself as one of Nollywood’s most commercially successful personalities, with her productions attracting audiences both locally and internationally.
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